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With data analytics, your eCommerce or D2C business can:

  • Make accurate long-term business decisions
  • Identify potential business partnerships
  • Make better marketing decisions
  • Target the right customer segments
  • Identify revenue opportunities
  • Monitor team performance to business revenue
  • Set realistic goals based on past performance
  • Improve business process
  • Provide better product or service offerings

When you're equipped with the correct data, it's more accessible to:

  • Carry out root-cause analysis on campaigns
  • Diagnose the outcomes
  • Predict future course of action
  • Allocate resources appropriately
  • Segregate tasks based on data-driven priorities

And when you have clear priorities, it's critical to have your data in one place to track it easily. With a data hub, your eCommerce business can:

  • Scale efficiently
  • Integrate data across systems
  • Avoid data duplication
  • Simplify data governance

A data hub brings together the best of customer data, business metrics, revenue generation that guides your business to:

  • Capture customer data at all touchpoints in your business
  • Tailor sales and marketing for high-impact customer service delivery
  • Ensure seamless communication between business personnel, vendors, and partners 
  • Drive revenue through controlled budgets, efficient operations, and risk mitigation

Benefits of a Hype Analytics Hub:

  • Powerful and intuitive features
  • Easy to manage your eCommerce store
  • Track Analytics
  • Monitor Order & Sales
  • Keep a check on traffic

How do you use Hype Analytics for your D2C or eCommerce business:

  • Switch perspectives on the intuitive menu
  • Manage dashboard, data accommodation, and publishing
  • Pair data analytics with compelling visualizations helping in inferences
  • Custom configuration on customer data
  • Applicable for multiple use cases

Signs Your Business Needs a Data Hub

  • High data volume but no real insights
  • Data is solely monitored by one team or department, keeping the control in the hands of a few people
  • Lack of data integration across teams
  • No real-time tracking of business metrics
  • Falling back on lead time
  • Drafting business strategies without access to past performance data
  • Lack of consistency in scaling and product performance
  • Loopholes in detecting critical customer issues and prompt resolution
Integrate Google Analytics

Google Analytics provides valuable insights like:

  • Pre-purchase customer behavior
  • Product preference and performance on your site
  • Product purchase and abandoned cart details
  • Sales performance across multiple dimensions
  • Creation and tracking of different user segments
  • Track product metadata to analyze sales performance
  • Monitor abandoned carts score to improve conversions

It helps your business:

  • Pick the right opportunity to tap into the buying cycle
  • Detect spike and lows in the customer lifecycle
  • Convert cold leads to warm leads and improve conversions
  • Segregate user segments for personalized user experience
  • Take proactive steps to strengthen the bottom line
  • Drive data-driven decisions on profitability, teamwork, and product performance
  • Integrate with other systems across your organization
  • Identifying customer preference to tap into it and build customer value
  • Map your products accurately to your customer's core needs and plan your execution
  • Improve conversions, leading to customer loyalty and recurring revenue growth

Benefits of keeping all analytics together in one dashboard:

  • Clarity on the long-term business potential and scope
  • Saves time on critical time-sensitive decisions
  • Picks high-priority data in one go without the need for multiple systems
  • Provides data-driven implementation updates, customizable reporting, and attribution changes.
  • Provides better control over your data
  • It gives functional flexibility to assess your data considering changing customer expectations and industry norms

How HypeAnalytics and Google Analytics work together:

  • Seamless integration of Hype Analytics with Google Analytics
  • Central access to analytical data within your Hype dashboard
  • Opportunities to improve your ROI
  • Access to usable and actionable data
  • Picking all customer data from multiple channels, different mediums, and identifying business opportunities

Signs your business needs to integrate Google Analytics with Hype dashboard:

  • Too many silos' systems not working together for data integration
  • Decision making is based on a few secondary metrics for lack of the right data insights
  • Missing data-sharing ability among pre-approved partners, vendors, and stakeholders
  • Lack of trust in providing timely information to business entities that matter
  • Dip in competitive market position citing insufficient data-backed product decisions and promotional implementation
  • Poor response time due to lack of real-time insights
Measure Ad Performance (Beta Phase)

Ad performance measurement:

  • Tracks critical ad metrics like traffic sources, reach, CPC, CPM, and LTV
  • Monitors ad revenue to your ad investment
  • Identifies customer channels that need an ad exposure 
  • Provides potential business opportunities to improve ROI
  • Suggest ways to optimize campaigns
  • Identifies critical metrics that need tweaking for optimal performance

6 Reasons you need to measure ad performance

  • Many campaigns get rejected
  • Skewed ad frequencies
  • Poor ad response 
  • Poor audience targeting
  • Lackluster creatives or repeatedly used non-performing creatives
  • Mismatch in link and landing page content

Metrics to measure ad performance

  • Tracking ad spend on sign-ups, leads, and buyers
  • App conversions
  • Checking Cost Per Result (CPR), Customer Acquisition Cost (CAC), Click-Through Rate (CTR)
  • Impressions
  • Conversions
  • ROAS (Return On Ad Spend)
  • Product Margin

Advantage of measuring ad performance:

  • Targeted to your demographic specific to your business
  • Carry out accurate forecasting
  • Tweak your copy or creatives to improve ad performance
  • Control ad spend and preferences based on ad outcomes
  • Retarget your shoppers based on their browsing history and other crucial data
  • Connects all data points on relevant customer touchpoints on pre-decided medium/platform
  • User experience and feedback tracking for repeat business
  • Placement of contextual content based on user surveys
  • Tracking lead quality and lead conversions to lower CAC

With Hype Analytics – Measure Ad performance you get:

  • An intuitive interface that's easy to use, build data and take swift action
  • Multi-segment analysis for all your campaigns
  • Customized charts for quick visualization and pattern mapping
  • Advanced features that provide further flexibility that's specific to your business
  • Adaptive to your attribution model
  • Access to custom metrics and reports
  • Campaigns tools, reports, and pixel-ready pages