HypeAnalytics
HypeDataHub
With data analytics, your eCommerce or D2C business can:
- Make accurate long-term business decisions
- Identify potential business partnerships
- Make better marketing decisions
- Target the right customer segments
- Identify revenue opportunities
- Monitor team performance to business revenue
- Set realistic goals based on past performance
- Improve business process
- Provide better product or service offerings
When you're equipped with the correct data, it's more accessible to:
- Carry out root-cause analysis on campaigns
- Diagnose the outcomes
- Predict future course of action
- Allocate resources appropriately
- Segregate tasks based on data-driven priorities
And when you have clear priorities, it's critical to have your data in one place to track it easily. With a data hub, your eCommerce business can:
- Scale efficiently
- Integrate data across systems
- Avoid data duplication
- Simplify data governance
A data hub brings together the best of customer data, business metrics, revenue generation that guides your business to:
- Capture customer data at all touchpoints in your business
- Tailor sales and marketing for high-impact customer service delivery
- Ensure seamless communication between business personnel, vendors, and partners
- Drive revenue through controlled budgets, efficient operations, and risk mitigation
Benefits of a Hype Analytics Hub:
- Powerful and intuitive features
- Easy to manage your eCommerce store
- Track Analytics
- Monitor Order & Sales
- Keep a check on traffic
How do you use Hype Analytics for your D2C or eCommerce business:
- Switch perspectives on the intuitive menu
- Manage dashboard, data accommodation, and publishing
- Pair data analytics with compelling visualizations helping in inferences
- Custom configuration on customer data
- Applicable for multiple use cases
Signs Your Business Needs a Data Hub
- High data volume but no real insights
- Data is solely monitored by one team or department, keeping the control in the hands of a few people
- Lack of data integration across teams
- No real-time tracking of business metrics
- Falling back on lead time
- Drafting business strategies without access to past performance data
- Lack of consistency in scaling and product performance
- Loopholes in detecting critical customer issues and prompt resolution
Integrate Google Analytics
Google Analytics provides valuable insights like:
- Pre-purchase customer behavior
- Product preference and performance on your site
- Product purchase and abandoned cart details
- Sales performance across multiple dimensions
- Creation and tracking of different user segments
- Track product metadata to analyze sales performance
- Monitor abandoned carts score to improve conversions
It helps your business:
- Pick the right opportunity to tap into the buying cycle
- Detect spike and lows in the customer lifecycle
- Convert cold leads to warm leads and improve conversions
- Segregate user segments for personalized user experience
- Take proactive steps to strengthen the bottom line
- Drive data-driven decisions on profitability, teamwork, and product performance
- Integrate with other systems across your organization
- Identifying customer preference to tap into it and build customer value
- Map your products accurately to your customer's core needs and plan your execution
- Improve conversions, leading to customer loyalty and recurring revenue growth
Benefits of keeping all analytics together in one dashboard:
- Clarity on the long-term business potential and scope
- Saves time on critical time-sensitive decisions
- Picks high-priority data in one go without the need for multiple systems
- Provides data-driven implementation updates, customizable reporting, and attribution changes.
- Provides better control over your data
- It gives functional flexibility to assess your data considering changing customer expectations and industry norms
How HypeAnalytics and Google Analytics work together:
- Seamless integration of Hype Analytics with Google Analytics
- Central access to analytical data within your Hype dashboard
- Opportunities to improve your ROI
- Access to usable and actionable data
- Picking all customer data from multiple channels, different mediums, and identifying business opportunities
Signs your business needs to integrate Google Analytics with Hype dashboard:
- Too many silos' systems not working together for data integration
- Decision making is based on a few secondary metrics for lack of the right data insights
- Missing data-sharing ability among pre-approved partners, vendors, and stakeholders
- Lack of trust in providing timely information to business entities that matter
- Dip in competitive market position citing insufficient data-backed product decisions and promotional implementation
- Poor response time due to lack of real-time insights
Measure Ad Performance (Beta Phase)
Ad performance measurement:
- Tracks critical ad metrics like traffic sources, reach, CPC, CPM, and LTV
- Monitors ad revenue to your ad investment
- Identifies customer channels that need an ad exposure
- Provides potential business opportunities to improve ROI
- Suggest ways to optimize campaigns
- Identifies critical metrics that need tweaking for optimal performance
6 Reasons you need to measure ad performance
- Many campaigns get rejected
- Skewed ad frequencies
- Poor ad response
- Poor audience targeting
- Lackluster creatives or repeatedly used non-performing creatives
- Mismatch in link and landing page content
Metrics to measure ad performance
- Tracking ad spend on sign-ups, leads, and buyers
- App conversions
- Checking Cost Per Result (CPR), Customer Acquisition Cost (CAC), Click-Through Rate (CTR)
- Impressions
- Conversions
- ROAS (Return On Ad Spend)
- Product Margin
Advantage of measuring ad performance:
- Targeted to your demographic specific to your business
- Carry out accurate forecasting
- Tweak your copy or creatives to improve ad performance
- Control ad spend and preferences based on ad outcomes
- Retarget your shoppers based on their browsing history and other crucial data
- Connects all data points on relevant customer touchpoints on pre-decided medium/platform
- User experience and feedback tracking for repeat business
- Placement of contextual content based on user surveys
- Tracking lead quality and lead conversions to lower CAC
With Hype Analytics – Measure Ad performance you get:
- An intuitive interface that's easy to use, build data and take swift action
- Multi-segment analysis for all your campaigns
- Customized charts for quick visualization and pattern mapping
- Advanced features that provide further flexibility that's specific to your business
- Adaptive to your attribution model
- Access to custom metrics and reports
- Campaigns tools, reports, and pixel-ready pages