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Approved Club eCommerce Case Study

Premium Fashion & Lifestyle D2C Brand


Increase in Orders

Increase in Revenue

Increase in Traffic


To keep the premium fashion and lifestyle accessories brands at the forefront on the Approved Club website with a clean interface focused on high customer engagement.


  • To ensure consistent performance without downtimes for better usability and engagement
  • To provide a seamless experience without overpowering premium brands.
  • To allow users to keep returning for a premium experience driving sales and customer retention.

Our Solution

The Indian Luxury market stands at $7.52 bn in 2022 (Source) and will rapidly grow by 1.63 % CAGR by 2027. A substantial 7.2% will be from online sales. Approved Club recognized this growing demand for premium lifestyle and fashion accessories and the need to cater to this segment that didn't have a source to meet their demands. 

The vision for the website was to have an interactive interface without too many distractions and to feature premium brands prominently on the website. Easy accessibility and transparent product information were a priority. With this in mind, HypeStore™ designed the UI/UX to keep the focus on the user and make it easy to access their favorite brands at a convenient time.


The front-end development covered all the critical elements of responsive web design, testing and ticking all the required boxes to ensure due diligence. To bring out the best version of the website, there was fine detailing on interactivity, confirming universal best practices, and providing a premium shopping experience as part of Web Technology & eCommerce backed by superior customer service.

HypeStore™ aligned our teams to ensure consistent hosting features, security updates, and technical maintenance were available to protect the website, provide secure access, ensure backups, and provide CDN support.

HypeStore™ Analytics & Insights discovered insights that improved traffic, drove leads, increased sales, and built a strong sales funnel, thereby tailoring offers for different segments.


"The deciding factor to go with HypeStore™ was cost & time for the development. They redid the website's layout into an improved interface with an easier product check-out process. As a result, the company saw a growth in the number of visits and conversions on the website. We were impressed by their professional behavior.

Head of Operations
AP Group


HypeStore™ delivered on the brief, making it easy for the user to access, browse, and swiftly close orders with no glitches. That is evident in the customer reviews. 

Attractive, high-quality images, banners, and videos made it easy for users to move from casual browsers to active buyers looking for high-quality premium products. The absence of any loading issues added to the excellent user experience.

The clean design removed distractions and enabled easy movement from the product to the checkout process leading to higher conversions.

Adequate white space across the website enhanced readability, and adding premium fonts gave the much-needed premium look and feel. Customers keep returning for this premium experience backed by superior customer service at each stage of their buying journey.